Dallas Photographer | Daniel Motta Photography
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Commercial Photography Pricing

Creating strategic, high-impact visuals that elevate your brand.

Commercial photography isn’t just about creating beautiful images — it’s about producing purposeful, on-brand content that drives awareness, engagement, and revenue. Whether you're launching a national campaign, revamping a website, or creating content for social, each shoot is customized to meet your marketing objectives.

As a Dallas-based commercial photographer, I provide clean, intentional, and market-ready images that align with your goals — and I structure pricing transparently so you can budget with clarity and confidence.



WHAT AFFECTS COMMERCIAL PHOTOGRAPHY PRICING?

Every commercial project is unique, which means pricing is based on several key variables:

Number of Images required

How will the images be used

How long will the images be used for

Shoot duration (half-day, full-day, multi-day)

Location(s): Studio, on-site, multiple environments

Crew/staffing needs (assistants, stylists, art directors)

Licensing & Usage Rights

You’re not just paying for a photo — you’re licensing the right to use it. Licensing defines how, where, and how longyou can use the images. Rates vary based on usage:

Web Use OnlyWebsite banners, blog, email1–2 years
PrintBrochures, signage, billboards1–3 years
Social MediaOrganic + paid ads6–12 months
Full BuyoutUnlimited use, all media, perpetualPremium pricing

Most clients opt for web + social use with optional upgrades for regional or national ad campaigns. I’ll help you choose the right license for your goals.

Post-Processing

Retouching is a critical part of commercial work. I offer:

Basic color correction

High-end retouching for skin, product textures, background cleanup

Composite editing if needed

Basic post-processing is included. Advanced retouching or volume work is quoted separately.

Geographic Reach

  • Local Licensing (Dallas/Fort Worth or regional): Standard rates

  • National / International Licensing: Higher usage fees apply due to broader exposure and campaign reach

What You Get

  • Pre-shoot creative consultation

  • Commercial usage license tailored to your needs

  • Studio or on-location flexibility

  • High-resolution, retouched files delivered via secure gallery

  • Clear pricing and timeline up front


Estimate Your Commercial Photography Budget

Every commercial project is unique — and so is the pricing. Whether you're a small business looking for a few key visuals or a national brand launching a large campaign, this calculator gives you a ballpark estimate based on real-world licensing standards and usage scenarios.

How it works:

Choose a preset that best matches your business type and needs — or customize it yourself.

The calculator considers important factors like the number of final images, how long you plan to use them, and where they’ll be seen (local vs. international)

Pricing is based on national averages and industry-standard licensing terms

This is not a final quote, but a tool to help you understand the value behind professional commercial photography. If you’re ready to move forward, feel free to contact me and we’ll tailor a proposal to your specific vision.


Ready to Get Started?

Whether you're a creative agency, brand, or entrepreneur, I’ll help you bring your visual vision to life — with clarity on budget, ownership, and results.

Contact Me Today or try the pricing calculator below to get a rough estimate before we connect.

FAQ – COMMERCIAL PHOTOGRAPHY PRICING

Licensing determines how you can legally use the images. It's not about owning the photo — it's about the rights to publish, share, or profit from it. I customize licenses based on usage: website, social, print ads, national campaigns, etc.
Each base quote includes:
  • Creative planning
  • Shooting time
  • Basic post-processing
Web-use license (unless otherwise noted)
Yes — I offer full image buyouts, which grant unlimited use, forever, across all media. These carry a premium, as they remove usage limits entirely.
Absolutely. If you decide to expand your campaign or need additional rights, we can revise your license for a usage upgrade.
Most commercial projects are delivered in 3–7 business days, depending on volume and complexity. Rush delivery is available for an additional fee.




LOOKING FOR A COMMERCIAL PHOTOGRAPHER?

Inquire Today for a Free Quote!

Inquire Today!