Commercial Photography Pricing
Creating strategic, high-impact visuals that elevate your brand.
Commercial photography isn’t just about creating beautiful images — it’s about producing purposeful, on-brand content that drives awareness, engagement, and revenue. Whether you're launching a national campaign, revamping a website, or creating content for social, each shoot is customized to meet your marketing objectives.
As a Dallas-based commercial photographer, I provide clean, intentional, and market-ready images that align with your goals — and I structure pricing transparently so you can budget with clarity and confidence.
WHAT AFFECTS COMMERCIAL PHOTOGRAPHY PRICING?
Every commercial project is unique, which means pricing is based on several key variables:
Number of Images required
How will the images be used
How long will the images be used for
Shoot duration (half-day, full-day, multi-day)
Location(s): Studio, on-site, multiple environments
Crew/staffing needs (assistants, stylists, art directors)
Licensing & Usage Rights
You’re not just paying for a photo — you’re licensing the right to use it. Licensing defines how, where, and how longyou can use the images. Rates vary based on usage:
Web Use Only | Website banners, blog, email | 1–2 years |
Brochures, signage, billboards | 1–3 years | |
Social Media | Organic + paid ads | 6–12 months |
Full Buyout | Unlimited use, all media, perpetual | Premium pricing |
Most clients opt for web + social use with optional upgrades for regional or national ad campaigns. I’ll help you choose the right license for your goals.
Post-Processing
Retouching is a critical part of commercial work. I offer:
Basic color correction
High-end retouching for skin, product textures, background cleanup
Composite editing if needed
Basic post-processing is included. Advanced retouching or volume work is quoted separately.
Geographic Reach
Local Licensing (Dallas/Fort Worth or regional): Standard rates
National / International Licensing: Higher usage fees apply due to broader exposure and campaign reach
What You Get
Pre-shoot creative consultation
Commercial usage license tailored to your needs
Studio or on-location flexibility
High-resolution, retouched files delivered via secure gallery
Clear pricing and timeline up front
Estimate Your Commercial Photography Budget
Every commercial project is unique — and so is the pricing. Whether you're a small business looking for a few key visuals or a national brand launching a large campaign, this calculator gives you a ballpark estimate based on real-world licensing standards and usage scenarios.
How it works:
Choose a preset that best matches your business type and needs — or customize it yourself.
The calculator considers important factors like the number of final images, how long you plan to use them, and where they’ll be seen (local vs. international)
Pricing is based on national averages and industry-standard licensing terms
This is not a final quote, but a tool to help you understand the value behind professional commercial photography. If you’re ready to move forward, feel free to contact me and we’ll tailor a proposal to your specific vision.
Ready to Get Started?
Whether you're a creative agency, brand, or entrepreneur, I’ll help you bring your visual vision to life — with clarity on budget, ownership, and results.
Contact Me Today or try the pricing calculator below to get a rough estimate before we connect.
FAQ – COMMERCIAL PHOTOGRAPHY PRICING
- Creative planning
- Shooting time
- Basic post-processing